Game 15 – 04

I once went to London in July 2014 and saw an advertisement for a musical on a telephone box. I am having trouble remembering what the name was, and the advertisement has changed on the online maps.

Location: 51.524384, -0.077122 Now the telephone box has a “Feel the Heat” advertisement on it.

What was being advertised on it in July 2014?

Instructions

Password is the first word from the name of that show.
Password should be lowercase characters.

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